A spirit of service
You talk to people committed to your goals. The same team from start to finish.
Market research · Mystery shopping · Store image audits · Applied AI
Data that turns into good decisions
Market research, mystery shopping and store image audits in every commune, and AI validated by analysts. One team, from your question to the recommendation.
A senior analyst designs your study.
- 26 yearsof experience
- 20,000+people in the field
- 1,000,000+feedback responses processed in 2026
- ISO/IEC 27001Certified since 2023 by AENOR
AI already analyzes everything that exists.
EOL Research generates what doesn't exist yet.
Companies that trust EOL in 2026
Solutions
What market research do you need?
Pick your need and see how we do it.
Customer satisfaction and experience studies
You know how much you sell, but not always why customers recommend you or leave.
What we do
We measure the experience at every touchpoint with NPS, CSAT, CES and customer journey: on your own customer base, by phone or at your service points via QR. With APM you add the why and the emotion in a 45-second survey.
What you get
- Survey design by a senior analyst
- A report with recommendations, not just tables
- Dashboard and alerts for continuous tracking
With AI
AI codes open-ended answers by topic and emotion and drafts summaries. A senior analyst validates every conclusion.
Data protected under ISO/IEC 27001
Get a quote for thisCustomer experienceExample
NPS42
CSAT78%
BrandLover APM31%
Alert: score drops at Downtown branch
Mystery shopping and point-of-sale audits
Your standards are written down, but you don't know whether every store follows them.
What we do
We activate certified, trained EOL Panel members to visit your stores or service points on the date you set. Through the EOL app they record store image, visible prices and stock, protocol compliance and service times.
What you get
- Geotagged, time-stamped evidence
- Photos of the store, signage and POP material
- Coverage in every commune of Chile
With AI
AI summarizes visit comments and helps spot patterns across stores. The team validates every finding before the report.
Data protected under ISO/IEC 27001
Get a quote for thisMission · Store image auditPoint of sale 214
- POP material in place
- Displayed price recorded
- Out of stock on shelf
- Greeting per protocol
Send evidence
Brand health and tracking
You invest in your brand, but need to know how people see it against competitors.
What we do
We measure your brand's positioning, image, awareness and attributes, and track it against competitors with a repeatable, documented method, so each wave can be compared with the next.
What you get
- Wave-to-wave comparison on the same standard
- The attributes that set you apart, and the gaps
- Recommendations worked through with your team
With AI
AI groups what people say about your brand and competitors in open-ended answers, so the analyst reaches the finding sooner.
Data protected under ISO/IEC 27001
Get a quote for thisBrand recall by waveExample
Your brandCompetitor ACompetitor B
Tailored qualitative and quantitative studies
Before launching or changing something, you want to know if it will work, and for whom.
What we do
We design the study around your question, not the other way round: usage and attitudes, segmentation, concept and product testing, and market sizing. When the objective calls for it, we add focus groups and in-depth interviews.
What you get
- Tailored design for your question
- Quantitative and qualitative in one study
- The same team from brief to results
With AI
AI-assisted transcription and analysis of focus groups and interviews, plus synthetic cases as a lab to explore scenarios, always as a complement to the real sample.
Data protected under ISO/IEC 27001
Get a quote for thisConcept test · purchase intentExample
Concept A
64%
Concept B
41%
Online surveys, continuous tracking and custom AI dashboards
A once-a-year study arrives too late for your day-to-day operation.
What we do
We are experts at running online surveys on your customer base, with our own survey engine. We integrate with your systems and run the logistics: email and WhatsApp invitations, contact rules and alerts. Everything lands in a dashboard customized for your operation, with role-based access and full traceability.
What you get
- Alerts when something goes off track
- Dashboard with role-based access
- Full traceability of every response
With AI
AI summarizes incoming comments, classifies topics and prioritizes alerts, and lets you ask the dashboard questions in plain language. With APM you add the repurchase and recommendation predictor.
Data protected under ISO/IEC 27001
Get a quote for thisWhatsAppUnhappy customer at Downtown branch: contact today
EmailWeekly summary: 1,284 new responses
DashboardUpdated 2 minutes ago
Contact center and telephone surveys (CATI)
You need to call a lot of customers, with quality, and don't want to build a call center.
What we do
We run our own call center with more than 100 agents working remotely. We do telephone surveys (CATI) on your customer base, onboarding and welcome calls for new customers, confirmations, win-back calls and contact campaigns, with scripts designed by our analysts and call recording.
What you get
- More than 100 in-house agents, no middlemen
- Script and supervision by a senior analyst
- Daily reports and a recording of every call
With AI
AI transcribes and summarizes calls, flags complaints and opportunities, and feeds your dashboard. Supervisors listen and validate.
Data protected under ISO/IEC 27001
Get a quote for thisCampaign · New customer onboardingExample
Calls today1.240
Reached78%
Satisfied91%
Software development with AI, and QA
You need an app, a dashboard or an AI integration, or to test what your team built.
What we do
Our in-house developers build custom apps and software, dashboards, survey engines and API and AI integrations (OpenAI, Gemini and Azure). If your team develops, we run independent QA with panel members on real devices and networks.
What you get
- Code and data stay with you, documented
- Functional, compatibility, load, security and usability QA
- Maintenance by the same team
With AI
We integrate OpenAI, Gemini and Azure models on your own data and inside your systems.
Data protected under ISO/IEC 27001
Get a quote for thisQA · version 2.4Example
- Android
- iOS · iPhone
- Chrome · Safari · Edge
- Mobile network outside the capital
- Payment form
Why EOL
Everything in-house, no middlemen
EOL was founded in 2000, when the market wanted faster, more reliable information than traditional studies offered. Our answer was to build the technology in-house. Today the call center, the field force, the platform and the analysis are all EOL's own.
Information securityISO/IEC 27001 certified since 2023, across our entire operation.
Track record
26 years of proven methodologies across many categories.
Speed
Our own platform and developers: when deadlines are tight, we don't depend on a third party.
Flexibility
The study adapts to your question, not the other way round.
EOL vs. a survey platform
| EOL Research | Survey platform | |
|---|---|---|
| Survey tool | Yes | Yes |
| Survey design by a senior analyst | Yes | You do it yourself, or not included |
| Own field force and call center | Yes | You do it yourself, or not included |
| Mystery shopping and field audits | Yes | You do it yourself, or not included |
| Analysis and report with recommendations | Yes | You do it yourself, or not included |
| Pricing model | Per project, no per-response licences | Software subscription |
How we work
A proven method, in five steps
The sequence is repeated and documented in every project. That's why deadlines are met and results can be compared from one wave to the next.
- 1Planning and objectivesWe start from the decision you need to make.
- 2Survey designSample, quotas and questionnaire, led by a senior analyst.
- 3FieldworkFace-to-face, call center, online or on your customer base.
- 4Processing and analysisValidation and coding of every response.
- 5Report and recommendationsActionable results, presented by the same team.
Artificial intelligence and security
AI in every study, with human judgment
We use AI to speed up repetitive work and spend more time interpreting and recommending. We work with Anthropic's models (Claude), configured so they never train on our clients' data. Every result is validated by a senior analyst, and everything happens inside our certified information security system.
The whole process inside an ISO/IEC 27001 certified system
- We collectEOL Panel, call center, surveys and field app.
- AI speeds it upCodes open-ended answers, transcribes, summarizes and prioritizes alerts.
- An analyst validatesContext, method and judgment in every result.
- You decideReport with recommendations, and a dashboard.
- 4 days1–2 daysfrom first meeting to study proposal
- 2–3 days4 hoursweekly data close, with automation
The same report sets the limit: AI amplifies the researcher rather than replacing them, and synthetic data remains exploratory. That's how we use it.
Source: AIM Chile, AI Committee Report, first half of 2026.
No. 1
Chile tops the Latin American Artificial Intelligence Index for the third year running.
Source: CENIA and ECLAC, ILIA 2025.
Law 21.719
Chile has a new personal data protection law, with an agency that will enforce it.
Choose suppliers that already work to standards: EOL has been ISO/IEC 27001 certified since 2023.
Proprietary methodology · licensed
APM: your customers' experience, with the why and the emotion
Amor por la Marca (APM, “Love for the Brand”) is an instrument grounded in biology and neuroscience. It measures what people actually remember, in their own words and with the emotion they felt. It covers quantitative and qualitative in a single survey.
- 45 sis all the questionnaire takes
- 12universal drivers, comparable across brands and industries
- +85%predictive reliability
Backed by Imagine Startup Lab (Microsoft) and StartUpChile (CORFO)
Everything becomes 3 emotional KPIs
- BrandLoverVery good experience, positive emotion, repurchase and recommendation
- DismissThe opposite on all four
- FunctionalThe rest: 100% minus BrandLover and Dismiss
Anger
Fear
Joy
Sadness
Tenderness
Surprise
DisgustSee the universal questionnaire
- P1Have you had a good experience with…?
- P1.1Would you say it was very good?
- P2Why do you feel…? (open-ended, no limit)
- P3What feeling do you have towards…?
- P4Will you buy again or renew?
- P5Would you recommend?
Replacement
You swap your questionnaire for the universal one: more robust and comparable across brands and sectors.
Hybrid
You add APM questions to your own and get the 3 emotional KPIs and the predictor.
EOL Panel
20,000+ certified people in every commune of Chile
They are not anonymous respondents from an online panel: they are identified, trained people who can be activated to carry out a task at a physical location on a set date. Each one goes through registration, identity validation and training before their first mission.
- +100agents in our own call center (CATI)
- Everycommune of Chile, with face-to-face fieldwork
- Onlinedigital panel to complement the sample
- CAWIweb surveys on your own customer base
Our own operation, end to end
Our own call centerMore than 100 agents for phone surveys, working remotely.
People in the fieldEOL Panel in every commune, with evidence from the app.
Senior analystsThey design the study, run it and present the results.
What the EOL Panel workforce does
- Store image auditPoint of sale, signage, tidiness, display and POP material.
- Price and stock collectionDisplayed price, out-of-stocks and competitors on the shelf.
- Protocol complianceScripts, product offers and service standards.
- Address verificationExistence and condition of addresses, premises and service points.
- Face-to-face surveysIn person, and self-completed via QR at high-traffic locations.
Industries we work in
- Service stations
- Supermarkets
- Retail and apparel
- Banking and insurance
- Automotive
- Foodservice
- Industrial kitchens
- Transport
- Address verification
Pricing
How we charge
Price
Per project
Defined by sample, methodology and frequency. Start with one wave and grow into continuous tracking.
Always included
- Survey design: done by the senior analyst at no extra charge.
- Report with recommendations: what to do with the results.
- The same team from brief to presentation.
- No per-response licences or middlemen: our own technology and operation.
Frequently asked questions
What people ask us most
What types of market research does EOL Research do?
Customer satisfaction and experience (NPS, CSAT, CES, customer journey and APM), brand health and tracking, continuous measurement, and tailored qualitative and quantitative studies such as usage and attitudes, segmentation and concept testing. We also run focus groups and in-depth interviews.
What is mystery shopping?
It is a technique in which a trained person visits a store, calls or uses a digital channel as if they were a real customer, to assess service and protocol compliance. At EOL it is carried out by EOL Panel members in every commune of Chile, with geotagged evidence from our app.
Where do you have coverage?
The EOL Panel has more than 20,000 certified people in every commune of Chile. We are based in Santiago and also run fieldwork in Peru.
How much does a market research study cost?
The price is built per project based on sample, methodology and frequency. Survey design and the report with recommendations are always included, with no per-response licences or middlemen.
How do you use artificial intelligence in your studies?
We use it to speed up tasks such as coding open-ended answers, transcribing interviews, summarizing comments and prioritizing alerts, and we integrate OpenAI, Gemini and Azure models on each client's own data. A senior analyst validates every result before delivery.
How do you protect information and personal data?
Our entire operation has been certified for information security under ISO/IEC 27001 since 2023. Studies run on the database each client provides, and the information is handled under that system.
Does EOL develop software and do QA for other companies?
Yes. Our in-house developers build custom apps and software, dashboards, survey engines and API and AI integrations. We also provide independent QA, testing on real devices and networks thanks to the EOL Panel.
Contact
Tell us what you need to decide
Choose how you'd like to reach us
EOL ResearchAv. del Valle Norte 945, office 3606
Ciudad Empresarial, Huechuraba, Santiago, Chile
WhatsApp+56 9 7306 3281
CoverageFieldwork in every commune of Chile, and in Peru
Information securityISO/IEC 27001 certified since 2023 by AENOR